Video Letters: How to Rock the Video Letter

Did you know that some hiring companies only want to see…video letters?

What is a video letter? It’s a video of you, talking to the company about why you are applying to them for the job.

If you approach the video like a traditional cover letter, you will not be successful. Why? Because there is more to the video letter.  You need to showcase who you are. Showcase your personality. They want to see YOU, not just hear about what you can do for them professionally. Make it entertaining, while appropriate.

Here are some guidelines to use when shooting your video letter:
(HINT: It’s easier if you script out what you want to say.)

1. Introduction - Start by sharing your name and the job/role for which you are applying. Make it easy for the viewer. Be pleasant and make it fun to watch.

2. Get personal - The whole purpose of a video letter is to get an idea of what kind of person you are. Who are you? The hiring company – and team – wants to know who you are and whether you are the kind of person they want to spend 8 – 10 hours a day with. So include some details outside your professional world. Think about your Twitter profile. It isn’t just about business. Be real and authentic.

3. Make the case for why the viewer should care and why they would want you to be a part of their team.

4. Tell them what you love about the company.

5. Explain why you are excited by this job/role/project opportunity, and specifically state what they will get if they hire you.

6. Attach your resume. Let them know they can find more details about your background in your resume. Make sure it includes proof of your professed “value add.”

7. CALL TO ACTION: Make sure you close with something like: “Oh and don’t forget to pick up the phone to call. I would love to have the chance to meet you and talk about how I can contribute. Bye, bye.”


Pick up your iPhone, Android and start filming! Have fun with this…the more you practice now, the better you will be when it counts.

No comments:

Post a Comment